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SKYIMA

Our standards

A written standard, applied the same way every time.

Your brand should only appear beside content you would be comfortable putting your name to. This page sets out how we make sure of that.

How we vet creators

Before a creator is proposed to any client, we review every public profile they list.

A full year of content

We look at a creator's public profiles over the last 12 months, not only their most recent posts.

Content and conduct

We check dress, language, and subject matter against the criteria below.

Past promotions

We check what the creator has promoted before, paid or unpaid.

A genuine audience

We look for steady growth, believable engagement, and comments that relate to the content.

Honest advertising

We check that past sponsored posts were clearly labelled.

Regular rechecks

Creators on our roster are reviewed again every 90 days, and before each campaign.

Businesses and influencers we don't work with

SKYIMA does not take on businesses whose main product or service is any of the following.

A business is not refused merely because it has a bank loan or accepts card payments. The test is what the business sells, not how it finances itself.

  1. Alcohol Producers, brands, retailers, bars, and delivery services.
  2. Pork and pork products
  3. Interest-based finance Banks, lenders, credit cards, buy-now-pay-later providers, and conventional insurance.
  4. Gambling and betting Including lotteries and casino-style apps.
  5. Adult content Including escort services and sexualized products.
  6. Recreational drugs and cannabis
  7. Other categories A small number of other categories that we review case by case, such as tobacco and vaping.

Creators we sign

SKYIMA works with creators whose public content is modest and family-friendly.

We look at a creator's public profiles over the last 12 months. Creators of any background are welcome if their content meets this standard.

  1. Modest dress in all public content. For women this includes a head covering. For men it means no shirtless or revealing content.
  2. No sexual, explicit, or indecent content.
  3. No promotion of the business categories listed above, paid or unpaid.
  4. No content showing alcohol or drug use.
  5. No hate speech, harassment, or abuse.
  6. Honest advertising: paid posts are labelled, and followers and engagement are genuine.

Tell us what you want to achieve.

The brief takes about five minutes. You get a reply within one working day.

Start a campaign